Missed call marketing campaigns were born out of a unique problem that Indians faced: affordable handsets but pocket pinching talk rates.

Missed calls started as a way for people to communicate with each other. A few years ago, “giving a missed call” was acceptable to convey pre-agreed things — I’ve…

The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today.

But this century’s biggest event, the COVID pandemic, has picked holes in the industry’s current business and…

Over the last decade, India has more than quadrupled its internet penetration rate. It’s now easier and more affordable than ever to access a high-quality internet connection in India. As a result, more and more businesses are eyeing VoIP to power their customer communication. …

If you have dialed a business number and heard a voice that said “Welcome to the company. Please press 1 for support and 2 for sales” then already know what an IVR is. IVR or Interactive Voice Response has revolutionized voice interactions. …

Finance, as an industry, has seen an interesting evolution in India. And so has the communication strategy. From verbal contracts to SMS alerts, we’ve come a long way. The communication plan of a financial institution must be built to suit the context of customer expectations and experience.

A financial institution’s…

With technology growing at a rapid pace, customers expect to have prompt communication experiences when they research on buying a product. The four major ways a customer can make a connection with a brand could be over call, SMS, E-mail, in-person at the store or social media. …

Over the past couple of years, customer-facing businesses that solely relied upon the traditional call centre setup faced business discontinuity. This is where the need for a remote infrastructural shift arose, with cloud phone services as part of a remote work solution.

This shift to the cloud happened mainly because…

You already have a fully staffed contact centre. Yet you still feel like you can better your customer experience.

You have a small business, but you feel like the size of the business sometimes hampers your opportunities.

It would be nice to have a viable solution, isn’t it? …