The Customer Communication Playbook (Pandemic Version): 5 Lessons from Leading Indian Financial Enterprises

  • Business Continuity With Remote Work
  • 360-degree Customer Context
  • Fast-tracking Customer Communication
  • Personalised Customer Engagement
  • Building an agile, adaptive tech stack
  • Omnichannel CX requires some tech plumbing

1. Business Continuity With Remote Work

Technology’s potential is put on display:

2. 360-degree Customer Context

New rules of engagement in the digital playground

Create a harmonious tech stack

3. Fast-tracking Customer Communication

The scope of automation in customer engagement efforts today

4. Personalised Customer Engagement

Axis’ ramps personalisation despite working remotely

5. Building an agile, adaptive tech stack

Set up a cloud hub and spoke nerve centre

Omnichannel CX requires some tech plumbing

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Exotel — Asia’s leading cloud telephony company

Exotel — Asia’s leading cloud telephony company

We make customer communication simple & efficient for enterprises in India & SEA. Follow us for stories on building a profitable startup http://exotel.com