What is Missed Call Marketing & How Does it Work? (+ Benefits, Cost & Examples)

  • 6 Benefits of missed call marketing
  • How does missed call marketing work?
  • How much does missed call marketing cost?
  • How businesses use missed call marketing
  • Conclusion

6 Benefits of missed call marketing

#1 Generating leads at the top of your funnel

#2 Qualifying leads for one-to-one conversations

#3 Improving customer retention

#4 Improving operational efficiency

#5 Optimising customer service

#6 Democratising access

How does missed call marketing work?

  • Businesses publish specific virtual numbers for people to give a missed call on. For example, to check status, vote for something, express interest etc.
  • Customer/prospect gives a missed call to that number
  • This number is saved to the business’ database
  • Businesses respond with an SMS alert or a callback to take the conversation forward

How much does missed call marketing cost?

How businesses use missed call marketing

1. Banking

  • Checking their account balance
  • Requesting statements/letters
  • Generating OTP for authentication
  • Seeking emergency help about their bank account/credit card

2. E-commerce

  • Pre-ordering of products, where customers can just give a missed call to register for an upcoming product launch
  • Verifying order or delivery status
  • Requesting callback
  • Giving feedback on services
  • Subscribing for SMS or email alerts

3. Gaming apps

  • Requesting link to download apps
  • Asking for information
  • Authenticating login or purchase using OTP
  • Subscribing to alerts and newsletters
  • Registering as beta players for new games

4. Government

  • Signing up for government schemes
  • Requesting information on schemes and entitlements
  • Register support for new programs

5. TV & Entertainment

  • Voting for your favourite contesting in reality shows
  • Participating in polls
  • Schedule reminders for upcoming shows
  • Register application to compete in reality shows

6. Healthcare

  • Booking appointments
  • Requesting information
  • Giving feedback
  • Checking vaccination slot availability

7. NGOs

  • Register for new programs
  • Vote for or against policies or programs
  • Request information
  • Register for reminders
  • Give feedback

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Exotel — Asia’s leading cloud telephony company

Exotel — Asia’s leading cloud telephony company

We make customer communication simple & efficient for enterprises in India & SEA. Follow us for stories on building a profitable startup http://exotel.com