About 79% of consumers believe that a company's experience is as important as its product or services. It reflects the growing demand for customer engagement. In this age, customer experience happens to be a key factor that determines a business’s success. …

When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers. However, that wasn’t the case…

For the uninitiated, a virtual phone number is a number not linked to any physical telephone network but is a unique identifier for a cloud telephony provider to offer call management capabilities to any business. …

The customer communication landscape is changing faster than ever post the pandemic. At Exotel, we’ve been hard at work helping our customers adapt to these changes over the past 18 months. And we’ve had quite a ride — we merged with Ameyo and raised two rounds of funding. …

In a time filled with networking complexities, finding seamless and effective communication solutions has indeed become a challenging task. Most organizations, whether big or small, are constantly searching for solutions which can help them improve their B2B and B2C connections. …

The fastest way for a prospect to express an interest in a business’s offering is by picking up the phone and giving them a call. Most marketing collateral including the website display a phone number. …

Missed call marketing campaigns were born out of a unique problem that Indians faced: affordable handsets but pocket pinching talk rates. Missed calls started as a way for people to communicate with each other. A few years ago, “giving a missed call” was acceptable to convey pre-agreed things — I’ve…

The past decade has accelerated change at an unprecedented pace across leading financial firms. Undoubtedly, the fintech and digital payments revolution has advanced the future of the entire industry into a reality today. But this century’s biggest event, the COVID pandemic, has picked holes in the industry’s current business and…

Over the last decade, India has more than quadrupled its internet penetration rate. It’s now easier and more affordable than ever to access a high-quality internet connection in India. As a result, more and more businesses are eyeing VoIP to power their customer communication. …